October 23rd, 2012
10:21 PM ET

Campaigns micro-target undecided voters

Gloria Borger and John King report on the techniques used to customize outreach and persuade voters. King says it's a mix of old and new methods, like using direct mail that is specific to the interests of the recipient  And phone calls are being made by people similar to the voter for a more personal feel and connection.

soundoff (One Response)
  1. Dell Sanders

    I'm sure other independents out there would agree that we should not be lableled as "undecided". Simply put: neither the Democratic nor the Republican party represent my political views and core beliefs. I think it is both incredibly naive and even dangerous to blindly vote for "your" party, simply for the sake of the party itself. I'm a gen-xer, living in Southern California, and describe myself as socially liberal, but fiscally conservative. The only party that comes remotely close to my sensibilties is the Libertarians, which will hopefully gain strength and numbers in the coming years. Surely I'm not alone in my thinking that the major two parties have been slowly dividing this country, contributing to the hopeless, gridlocked mess that we're in. This is NOT what the founding fathers had in mind....(sigh)

    October 24, 2012 at 4:59 pm |