Why New Hampshire exit polls are worth watching
January 10th, 2012
05:31 PM ET

Why New Hampshire exit polls are worth watching

So a lot of people have been looking past the New Hampshire primary, to the South Carolina cage fight that’s expected to follow. It’s easy to see why: Thanks in part to his semi-home field advantage as the former governor of the Granite State’s next door neighbor, Mitt Romney’s held a double-digit poll lead in every survey this cycle. Some people won’t even bother to take a look at the exit polls heading our way within the next two hours, because they think they know everything they need to about this race. They’ll dump the data-tracking to follow the "Storage Wars" marathon instead.

Those people will be missing out. Here’s why: No matter who comes out on top tonight (and at this point, I haven’t taken a peek at any numbers you haven’t, so trust me: I’m not giving anything away here), there are some unanswered questions heading into the next stage of the race that can’t be answered by the vote count alone. Questions like:

–Where do the late deciders land? Do they flock to the front-runner – or break for an underdog? That could be a clue where the momentum lies as the race heads south.

–Mitt Romney couldn’t seal the deal with middle-class voters in Iowa. And he’s coming off days of attacks designed to put him squarely on the wrong side of the Wall Street-Main Street divide to attract their support. Where will they land tonight? (In other words: does Romney have a Bain problem?)

–Independents are in the mix again today. And they’re essential to Ron Paul’s long game strategy. Can he match his strong Iowa showing among unaffiliated voters – the sort of support he’ll need to sustain to stick around past the first month or two of voting?

Of course, these numbers aren’t infallible. The same entrance/exit poll caveats we gave before Iowa still apply here:

Think of them as a giant focus group: They can give us a partial snapshot of who showed up today in one small part of the country, and what drove their vote. They can show which candidate had the most momentum, by letting us know who late deciders broke for, and some of the factors that may have driven their decision. They can give us our first real clue as to the candidates’ relative strength (or weakness) with key GOP voting blocs like evangelicals and tea party supporters; important demographic blocs like women and seniors; and highly-prized independent voters. And they can give us an initial glimpse of how enthusiastic a candidate’s supporters are – a key ingredient in any successful general election campaign.

First polls close at 7 p.m. ET. Put your guesses for top four finishers in the comments…if you’re right, you’ll get a Twitter shout-out. Also, my profound respect. And the satisfaction that comes with knowing you’ve got a bizarrely deep read on the New England psyche.

Follow Rebecca Sinderbrand on Twitter.

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Filed under: 2012 Election
soundoff (4 Responses)
  1. JCE

    Romney – 42
    Huntsman – 17
    Paul – 16
    Santorum – 11

    January 10, 2012 at 6:38 pm |
  2. Luís Henrique

    Romney 35%
    Paul 23%
    Huntsman 22%
    Ginrich 9%

    January 10, 2012 at 6:36 pm |
  3. Sal

    Indications from the media are that it's going to be Romney, Ron Paul, Huntsman, and Gingrich. Hope Ron Paul does exceedingly well, for the sake of not only the US but the rest of the world. The biggest economy in the world and the owner of the greatest and deadliest instruments of war needs a far-sighted, well read, and humane leader, not a power greedy crackpot or the front man of a power cluster. Electing Ron Paul would be the best thing NH did since John Stark.

    January 10, 2012 at 6:08 pm |
  4. garrett

    38 – Romney
    22 – Huntsman
    17 – Paul
    12 – Santorum

    January 10, 2012 at 5:44 pm |