[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2009/POLITICS/07/07/senate.college.football/art.college.football.getty.jpg caption="Focus on the Family's ad featuring Tim Tebow, right, made Time's list of top Super Bowl commercials"]
Every year, viewers look forward to watching the commercials during the Super Bowl just as much – if not more – than the big game. Companies shelled out $2.6 million for each 30-second slot, with some ads impressing TV critic James Poniewozik more than others. See how he grades the commercials of Super Bowl XLIV.
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