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February 8th, 2010
04:45 PM ET

The Best and Worst Super Bowl Commercials 2010

Focus on the Family's ad featuring Tim Tebow, right, made Time's list of top Super Bowl commercials

Focus on the Family's ad featuring Tim Tebow, right, made Time's list of top Super Bowl commercials

James Poniewozik
TIME

Every year, viewers look forward to watching the commercials during the Super Bowl just as much – if not more – than the big game. Companies shelled out $2.6 million for each 30-second slot, with some ads impressing TV critic James Poniewozik more than others. See how he grades the commercials of Super Bowl XLIV.

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Filed under: Super Bowl
soundoff (3 Responses)
  1. Denise Barlow

    The Bud Light house had to be my favorite this year. The worst was the two guys standing in the gym eating someone else's Doritos. Yeeeah......dumb!

    February 8, 2010 at 4:09 pm |
  2. michaelj

    betty white and jay and letterman

    February 8, 2010 at 3:13 pm |
  3. adam seumae

    Seattleite here, as far as the ads- I felt that the target audience was minorities. All seemed to be focused on the lower to middle class spending consumers. As a member of the "middle class" and a minority group, it was bitter sweet. A lot of focus was spent on things that were irrelevant.... Beer,chips... A lot has changed in the past year and I would have liked to have witnessed some issues that promote the "change" our nation wants to see.

    February 8, 2010 at 2:08 pm |