February 5th, 2010
11:00 AM ET

The Super Bowl goes high-tech

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Doug Gross

As the players, coaches and halftime performers - not to mention the Lombardi Trophy - make their way to Miami's Sun Life Stadium for the Super Bowl on Sunday, Jerry Hunter and company will be keeping a close eye on them.

The Super Bowl has contracted with Hunter's US Fleet Tracking to use its real-time GPS tracking system, which uses satellite technology that can "ping" a vehicle's location every few seconds.

The Web-based mapping system will be just one of the high-tech gadgets used Sunday to make sure the party for 74,000 people runs smoothly.

"You think you and your wife have a struggle throwing a dinner party with 30 guests - making sure everything is where it's supposed to be at the right time?" he said. "Imagine the Super Bowl."

Sunday's Super Bowl in Miami, Florida, will unfold against a backdrop of new high-tech stadium features, smartphone applications and video technology.

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