December 18th, 2009
06:55 PM ET

Good, bad and ugly self-help: How can you tell?

Program Note: Tune in tonight to hear Gary Tuchman's report on the investigation into James Arthur Ray's self-help program. AC360° at 10 p.m. ET.

[cnn-photo-caption image=http://i.cdn.turner.com/cnn/2009/LIVING/12/07/self.help/story.guru.gi.jpg width=300 height=169]

Jason Hanna

Amber Lemna says studying "The Secret" is changing her life for the better.

The 2006 book and film discusses the law of attraction, something adherents say allows people to attract what they want by envisioning it and believing it will come. Lemna says she's used it to kick-start a business idea: attaching decorated tabs to credit cards so people can easily pull the cards from wallets.

Thanks to "The Secret," she says, she's attracted people and resources to help her and already is selling the tabs in 10 local stores.

"Nothing has been the same since I've listened to the CD [of the book]," said Lemna, 29. "I can control how my day goes."

So the Minneapolis, Minnesota-area insurance agent bristles when she hears people using the troubles of self-help entrepreneur James Arthur Ray, who appears in but did not create "The Secret" film, to bash the attraction principles.


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