November 30th, 2009
05:31 PM ET

Tiger Woods' sponsors stand by their man

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David Goldman

The sponsors that have made Tiger Woods the richest athlete in the world are sticking with the golfing great, despite rumors swirling around his early-morning car crash on Friday.

Woods' major endorsers, including Nike, Gatorade and Gillette, lined up on Monday to state their support for the golf great.

"Tiger and his family have Nike's full support," Nike (NKE, Fortune 500) said in a statement. "We respect Tiger's request for privacy and our thoughts are with Tiger and his family at this time."

"We wish Tiger well as he recovers and look forward to seeing him back on the course soon," Gatorade said in a statement. "Our partnership with Tiger continues."

Gillette said it has not changed its marketing strategy because of the incident, but the company wouldn't comment on any future plans. Other major sponsors, including AT&T (T, Fortune 500), American Express (AXP, Fortune 500) and Tag Heuer, were unavailable for immediate comment.

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soundoff (4 Responses)
  1. Susan Moore

    Why would his sponsors abandon him when no one knows if anything has happened to tarnish his career?

    December 1, 2009 at 2:53 am |
  2. NOLAN

    The police needs to get involved with the tiger issue because we don't need another O.J. people we need peace! let's start working to fix America.

    December 1, 2009 at 1:42 am |
  3. James

    Nike, Gatorade and Gillette realize that Tiger didnot hurt anyone in his accident. If his silence is trying to protect his wife, the more he is an honourable man. Only envious and malicious people are trying to dig and sell dirt.

    December 1, 2009 at 12:54 am |
  4. Ean

    Of course they are going to stick with him. He is one of the richest atheletes in the world. Look at all the publisity he is bringing nike, gatorade and gillette they would be stupid to let tiger go.

    November 30, 2009 at 4:11 pm |