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November 30th, 2009
01:12 PM ET

Looking for reasons to care about Tiger Woods

James Poniewozik
Time

We in the respectable media are not interested in Tiger Woods' car crash for prurient reasons. Oh, no. We don't care about what a celebrity, but a private citizen, may or may not have been doing with his extracurricular time. Nor do we care about the rush of viewers and readers—like you there, who came to this article by Googling "Tiger Woods car crash affair rumors"—and how good it will make us look to our advertisers if we indulge it.

No, we care only for high-minded reasons. It's about, um, the business impact of the story on the lucrative sports-endorsement business. It's about, um, the ever-changing culture of American celebrity. It's about, um, traffic safety! How many more innocent trees must suffer? Wait, no! It's about the media coverage itself! That's the ticket! So here is a blog post about the media coverage itself!

As you have guessed, the Woods story is about exactly what you think it is about: a huge celebrity, one of the most famous athletes in the world, suffers a mysterious mishap, gives an unsatisfying explanation, and rumors of personal scandal have filled in the void. A big star seems to be trying to hide something that won't stay hidden, and people want to have at it. That's it, and it's that simple.

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soundoff (2 Responses)
  1. Tim Gibson

    And now that we got that out of the way, let us move on to the important issues ahead.

    November 30, 2009 at 2:48 pm |
  2. Cindy

    I don't really care what Tiger or any other celeb does in their personal life. To each his own! But he does need to talk to the police and clear things up. If it were any of us normal citizens there is NO WAY we'd be able to not talk to the police again and again.

    Cindy..Ga.

    November 30, 2009 at 1:22 pm |