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October 15th, 2009
01:32 PM ET

Limbaugh too risky for NFL

Roland S. Martin
CNN Contributor

Rush Limbaugh stood a better chance of suiting up in an NFL game before he would ever step foot in an owners suite as a limited partner in any ownership group.

We can sit here and say that the decision by the partnership trying to pursue the St. Louis Rams decided to put Rush out to pasture because of his hateful words against African Americans and so many others over the years he has been on the radio, but the reality is that the National Football League is the biggest and baddest of all sports leagues, and they were not going to allow anyone – including the guy who just signed a $400 million contract – to mess with their money.

There is nothing that the NFL doesn’t sell to sponsors. Whether stadium naming rights, billboards, suites, and official sponsors of any and everything, corporate America is as much a part of the NFL as the players. And we all know that corporate America likes things squeaky clean, and if anyone gets in the way of the brand, they are removed from the scene. Quickly.

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Filed under: Roland S. Martin • Rush Limbaugh
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