[cnn-photo-caption image="http://i2.cdn.turner.com/cnn/2009/POLITICS/08/12/health.industry.whistleblower/art.potter.2.cnn.jpg" caption="Wendell Potter once was a vice president in the public relations department for insurance giant Cigna."]
Ed Hornick and Elaine Quijano
Wendell Potter knows a little something about the health care industry's practices and is not afraid of to speak out as the health care reform debate heats up around the country.
The former vice president of corporate communications at insurance giant Cigna, who left his post, says the industry is playing "dirty tricks" in an effort to manipulate public opinion.
"Words matter, and the insurance industry is a master at linguistics and using the hot words, buzzwords, buzz expressions that they know will get people upset," he told CNN Wednesday.
Now a senior fellow on health care for the watchdog group Center for Media and Democracy, Potter writes a blog on health care reform. He is focusing on efforts to defeat legislation supporting a government health care plan - something he supports.
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