Today the White House took a big step towards recreating the ubiquitous Internet presence that the Obama campaign created with the simultaneous launch of profiles on three major social networks: Facebook (Facebook.com/WhiteHouse), MySpace (MySpace.com/WhiteHouse), and Twitter (Twitter.com/WhiteHouse).
In creating the new social media pages, the White House endorsed the Internet maxim that no matter your prestige, power, or stature, it often makes more sense to go to where people already are than to wait for them to come to you. "Technology has profoundly impacted how - and where - we all consume information and communicate with one another," reads a post on the White House blog titled "WhiteHouse 2.0" in which the White House announced the new sites. "WhiteHouse.gov is an important part of the Administration's efforts to use the Internet to reach the public quickly and effectively - but it isn't the only place."
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