It was a week ago Sunday when DJ Waldow decided to start an experiment from his laptop computer. And it began with a simple question:
"Is it possible to leverage power of Twitter to sell our house," he typed.
Call it "Tweal Estate" if you want. Call it an extra outlet for selling in a down economy. But Waldow is hoping the 1,150 people who follow him on the social networking site will help him and his wife sell their home near central Durham.
"When I first started talking about it on Sunday, I had 108 different clicks on the site," Waldow said. "When I Tweet something out - it could potentially be seen by a thousand people following me. But when somebody else re-Tweets it - it can be seen by a thousand people following them. So it spreads pretty quickly."
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