Yes, this was an historic election. But despite all the records broken and glass ceilings shattered, this campaign was textbook.
Whether you are running for President or City Council there are a few rules that always apply:
1.) The person who raises and spends the most money usually wins.
2.) The campaign that has the best ground operation usually wins.
3.) The campaign that stays on message despite all of the outside influences usually wins.
Barack Obama is an amazing orator and candidate, but he won because he out-raised, out-organized and out-messaged his opponent. Without these tactics it would not have mattered how many terrific speeches he gave.
Editor's Note: Liz Chadderdon is President of The Chadderdon Group.
Anderson Cooper goes beyond the headlines to tell stories from many points of view, so you can make up your own mind about the news. Tune in weeknights at 8 and 10 ET on CNN.
Questions or comments? Send an email
Want to know more? Go behind the scenes with