[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2008/images/09/25/art.2008women.jpg caption="The women of the 2008 presidential campaign: Michelle Obama, Gov. Sarah Palin, Jill Biden, and Cindy McCain."]
President, Women’s Campaign Forum Foundation
Women are shattering another record this campaign season. While women generally lag behind in political giving, they are poised to TRIPLE their giving to presidential candidates. That is truly the power of the purse.
For better or worse, money is a critical factor in acquiring political power. When women lag behind in giving, it means that women’s political will is not fully reflected. That’s why WCF Foundation works toward the day when women understand that electoral contributions are a critical part of political participation and achieving political power – and give accordingly .
Our new study, Vote With Your Purse 2.0: Women’s Online Giving, Offline Power shows the incredible influence women can have on the electoral process through giving. From gifts as small as $10 and as large as $1,000, when women come together to financially support candidates they make a huge impact.
The web is the next frontier in growing women’s political contributions. The web allows the timely, regular and intimate contact that best engages women – and savvy campaigners are taking note. With just a few clicks, an ad, a commercial, an email, anything can reach the public within seconds, and they can talk right back.
Women are using the Internet more than ever before; it has become an outlet for women to talk about what matters to them and to share their opinions with others. More than 70% of American women are online, using blogs (36 million read or write them), social networking (over half of Facebook and Myspace users are female) and accessing a wide variety of online resources to find up-to-date information and to actively engage in the political process. In fact, women who donate to campaigns via the web are online even more often, sometimes three times as much, as those who have not donated.
We also found that women are using the web for politics at unprecedented levels:
Women have the capital and the ability to use and increase their influence to demonstrate what they want in a candidate and in their government. It is vital to our democracy that women give politically. It matters to have “skin in the game.” It matters to put one’s money where one’s politics are. It matters to impact important policies by electing champions. Ladies, vote with your purse.
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