AC360° Contributor | Bio
In 1840, a young Whig organizer named Abraham Lincoln wrote the guidebook on political field work. His "confidential" circular advised Whig campaign operatives to "make a perfect list of all the voters and ascertain with certainty for whom they will vote."
Almost 170 years later, Democratic presidential candidate Barack Obama's campaign is demonstrating the wisdom of Lincoln's counsel.
Computers have long since replaced the 3 by 5 cards that for generations were the stock-in-trade of precinct captains in both political parties - green cards for voters who supported your candidate, red ones for those opposed and white cards for the undecided. Every campaign needed to persuade the white cards, get out the green cards on Election Day, and keep a close watch on turnout by the red cards.
Marrying creative marketing techniques with state-of-the-art technology, Obama has taken the voter identification process to lengths nobody could have anticipated just four years ago.
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