Editor's Note: James Carville, a Democratic strategist who serves as a political contributor for CNN, was the Clinton-Gore campaign manager in 1992 and political adviser to President Clinton. Active in Democratic politics and a party fundraiser, Carville has not represented any U.S. politicians recently but has consulted internationally
With all of the vice presidential buzz in the air and the Democratic convention just days away, what's most important is what Sen. Barack Obama's campaign does following his speech to the masses at Invesco Field next Thursday.
Quite simply, he needs to create a more compelling narrative on change, use history as a context for the economy, and get mad about something.
First and foremost, Obama must bring a narrative to his position as a change agent. You can't simply seek change for change's sake.
The argument must be made that this is an election with two choices: the change-seeking good guys or the status quo-clinging bad guys. The campaign needs to brand every negative attack by the Republicans as just another desperate attempt of the status quo clinging to power.
Obama's campaign should argue that all of our political friends have the courage to break from the same old game in Washington in order to provide the change we need, while all of Sen. McCain's friends in Washington refuse a new direction for America.
McCain keeps trying to claim he's a "change Republican." I don't really know what that means, but Obama and his team must continue to highlight the "McSame" that he offers: more of the same failed Iraq policy, more of the same tax breaks for oil and drug companies, more of the same Swift-boat-style tactics, more of the same on education and healthcare.
And he certainly offers more of the same failed Bush economic policy, which leads me to my next point.
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