[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2008/images/07/08/art.mccain.hispanics.jpg caption=" Sen. John McCain, greets audience members after addressing the 79th Annual LULAC Convention, in Washington, Tuesday."]
AC360° Senior Producer
Barack Obama and John McCain speak to Latino voters today, underscoring their plans to boost the economy, and courting Latino voters.
Which is interesting, because you could argue that either of these candidates should already have strong Latino support locked up - but they don't. And, of course, like any and every other vote, the Latino vote will be crucial. Spanish-speaking voters made up 8% of the electorate in '06, and will bigger this year.
A percent here and a percent there, and pretty soon you're talking margins, especially for key contested states… like Florida, New Mexico, Colorado and Nevada.
John McCain had been popular among Latinos in past years for his moderate stands on immigration. But he's shifted his emphasis to border security, and polls show his support has cooled. Can he win Latinos over?
Those same polls show Obama ahead of McCain among Latino voters. But his support doesn't run deep. Hillary Clinton did better among them during the primary.
So with Latino voters today, both McCain and Obama are starting at square two.
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