John McCain may be short on cash, but he's making every penny count.
Just take a look at the last couple of days campaigning, when McCain cleverly squeezed out some high value airtime, without paying a dime.
Take Tuesday. The McCain campaign convinced the national media that his prime time speech was gonna be big - I mean really big - a general election kick off speech that would define the next phase of the campaign.
It didn't exactly live up to the hype. McCain went only a little further in breaking from President Bush, and a little further in going after Barack Obama.
But none of that mattered: McCain reached an audience of millions tuning in for the night's main event, and most major newspapers carried stories about the speech that made it sound a little more dramatic than it actually was.
The event can't have cost much either: his speech was delivered before a smallish crowd in a smallish room in an out of the way conference center in Kenner, Louisiana. And it followed a fundraiser.
Wednesday, another nifty bit of political economy: McCain proposed a series of town hall meetings with Barack Obama in the spirit of elevating the national debate.
Nothing would please McCain's bankers more. Town Halls are a lot cheaper than TV ads.
"I also suggested that we travel together on the same plane," he added. "It'll probably help out on energy savings. Given our expenses, I know my campaign would agree to it."
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