Gloria Borger and John King report on the techniques used to customize outreach and persuade voters. King says it's a mix of old and new methods, like using direct mail that is specific to the interests of the recipient And phone calls are being made by people similar to the voter for a more personal feel and connection.
Anderson Cooper goes beyond the headlines to tell stories from many points of view, so you can make up your own mind about the news. Tune in weeknights at 8 and 10 ET on CNN.
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