Nike, Gatorade and Gillette said on Wednesday that they will continue their relationships with Tiger Woods, despite new reports of Woods' alleged affair and the golfer's admissions of "personal sins"and "transgressions."
"Nike supports Tiger and his family," the company said in a statement. "Our relationship remains unchanged."
"Tiger and his family have our support as they work through this private matter," a Gatorade spokeswoman said. "Our partnership continues."
Gillette reiterated that it has not changed its marketing strategy because of the news, but the company wouldn't comment on any future plans.
Calls to other major sponsors of the golfing great, including Accenture and Tag Heuer, were not immediately returned. AT&T declined to comment for the story.
Below is a full list of Woods' official sponsors:
Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 177,000 people serving clients in more than 120 countries, the company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009. http://www.accenture.com »
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide and the nation's leading high-speed Internet access and voice services. In 2009, AT&T again ranked No. 1 in the telecommunications industry on Fortune® magazine's list of the world's most admired companies. http://www.att.com »
Electronic Arts (EA) is the world's leading interactive-entertainment software company, developing, publishing and distributing software for the Internet, PC and video-game systems. EA Sports is the leading interactive sports software brand in the world. Top-selling franchises include Tiger Woods PGA TOUR® Golf, FIFA Soccer, John Madden Football and NHL® Hockey. http://www.easports.com »
The collaboration between Gatorade and Tiger Woods creates an unparalleled understanding of Tiger's needs and the relentless quest to take himself and his game to a higher level. Together, Gatorade and Tiger provide athletes at all levels a hydration solution they need to train and compete at their best while focusing on their game. In 2009, Gatorade Tiger has been updated to call out its new Focus benefit inspired by Tiger's legendary mental toughness. The product reformulation includes theanine, which, combined with advanced hydration and carbohydrates, helps promote mental focus. Gatorade Tiger Focus provides the added nutrition benefit of a good source (10-percent daily value) of vitamin E, half the calories and 25 percent more electrolytes compared to Gatorade Thirst Quencher. Tiger has used Gatorade throughout his career and began drinking Gatorade Tiger on the course and during his workouts in December 2007. For more information, please visit http://www.drinkgatoradetiger.com »
On Feb. 4, 2007, Gillette announced the launch of the new Gillette Champions program with the unveiling of Gillette's newest brand ambassadors - three of the best-known, most widely respected and successful athletes competing today: Tiger Woods, Roger Federer and Thierry Henry. The Gillette Champions promote Gillette's premium shaving products as part of a worldwide campaign. On being a Gillette Champion, Tiger Woods said, "Being a part of the Gillette Champions program was a natural choice for me. In golf, having confidence is essential, and a critical element of confidence is looking and feeling my best." http://www.gillettechampions.com »
Golf Digest, the world's No. 1 golf publication, has provided golfers with award-winning editorial for over 50 years. Golf Digest is proud that Tiger has chosen to write articles exclusively for Golf Digest. Their website combines feature stories from Golf Digest, timely news content from sister publication Golf World and a host of golf-related services for a premier online golf experience. http://www.GolfDigest.com »
NetJets is the pioneer and worldwide leader in fractional aircraft ownership. Whether you travel for business or for pleasure, NetJets can change your life. Get all the benefits of private aircraft ownership at a fraction of the cost and without the hassles. NetJets is proud to have Tiger Woods as one of their fractional aircraft owners. http://www.netjets.com »
Established to bring new focus to the golf business, Nike Golf's objective is to create a great brand valued by passionate golfers. Their work with the best players in the world, led by Tiger Woods, allows their designers and product teams to design and develop products that meet the exacting standards of committed golfers everywhere. To learn more about their products and the athletes who use them, visit http://www.nikegolf.com »
TAG Heuer, the standard in sport and prestige watches and chronographs since 1860, and the fourth-leading brand in the international market for luxury timepieces, has always drawn inspiration from the world of sports in the design and creation of timing tools that, over the years, have constantly pushed back the frontiers of performance, precision and prestige - from the first Olympic Games of the 1920s to today's golf championships. http://www.tagheuer.com »
Tatweer: The Tiger Woods Dubai
The first-ever Tiger Woods-designed golf-course community will be developed on approximately 25.3 million sq. ft. of land (574 acres) in the Dubailand project. It will include 20 mansions, 200 villas and 200 medium-sized villas; an 18-hole championship golf course designed by Tiger Woods with a golf academy and clubhouse; and a boutique hotel with 80 suites. http://www.tigerwoodsdubai.com »
TLC Laser Eye Centers
Tiger chose TLC Laser Eye Centers to correct his vision. Now he plays golf without contact lenses. Together, the doctors at TLC have performed more laser-vision surgeries than any other group of doctors in North America. To reach one of TLC's centers, call 1-888-CALL-TLC or find them at http://www.tlcvision.com »
The Upper Deck Company, LLC. the leading provider of sports collectibles and a pioneer of autograph authentication has joined the elite ranks of Tiger's corporate partners. Tiger will serve as a company spokesman for Upper Deck and as an official autograph signer for Upper Deck Authenticated, the company's memorabilia division. http://www.upperdeck.com »
PGA TOUR (partner)
The PGA TOUR is an organization of professional golfers. Its primary purposes are to provide competitve earning opportunities for members of its tours, protect the integrity of the game and grow the game around the world. The content exchange partnership with TigerWoods.com and PGATOUR.COM is one way that the TOUR and Tiger are working together to continue to elevate the experience for the golf fan. http://www.pgatour.com »