Editor's note: Drew Westen is a professor of psychology and psychiatry at Emory University. He has been a consultant or adviser to several candidates, nonprofit organizations and Fortune 500 companies, and informally advised Barack Obama's presidential campaign.
Special to CNN
One of the themes of the Sunday talk shows this week - ironically, as they nearly all featured President Obama - was whether the president is "overexposed," particularly on health care.
In one sense, the question is a reasonable one: After months of letting himself and his yet-unformed plan for health reform get pummeled away with virtually no response until both he and the plan that didn't really exist yet had taken a battering in the polls, the president finally matched his summer of underexposure with two weeks out of the darkroom with a newly developed plan.
From a strictly psychological standpoint, an essential feature of "selling" a product, whether a newly restructured General Motors or a newly redesigned health reform plan, is repetition, and the president and his representatives need to repeat its most compelling features - particularly its ban on "pre-existing conditions" and the insurance company practice of dropping people who paid their premiums for years once they got sick - in just the way the president is now doing.
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