Those who seek a tasteful, restrained tribute to Michael Jackson may soon have an alternative – diamonds made from the singer's charred hair. A company called LifeGem has announced plans to make jewelery from Jackson's seared locks, recovered at the scene of a Pepsi commercial where the King of Pop's head caught fire.
"Our plan is to give people an opportunity to own a diamond made from Michael Jackson's DNA," Dean VandenBiesen, founder of LifeGem, announced.
But LifeGem's tissue sample hasn't come directly from the Jackson family, rather the source of the company's DNA was collected at the 1984 commercial shoot where Jackson was severely injured by faulty pyrotechnics. Executive producer Ralph Cohen used his Armani jacket to extinguish Jackson's burning head – and then saved the charred hair that fell to the floor.
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