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April 20th, 2009
08:17 PM ET

US Army vs Kutcher in a Twitter war

NY Daily News

The U.S. Army wants you – to be its friend on Facebook.

You can also follow the Army on Twitter. Or post a comment on its new blog. They're all part of the Army's new mission: social networking.

"If Ashton Kutcher can do it, the U.S. Army can do it," said Lindy Kyzer, who posts the Army's "status updates" on Facebook and "tweets" on Twitter.

Kyzer issued a public challenge – to get more followers on Twitter than Kutcher, an actor and social networking fiend who recently won a bet with CNN that he could reach 1 million followers first.

"We know that our ability to share the Army story is shaped by how we tell it and where we tell it," said Lt. Col. Kevin Arata, who heads the Army's new Online and Social Media Division. "Using social media platforms allows us to tell our story where we know people are at and are listening."

Even Gen. Ray Odierno, the top U.S. commander in Iraq, is on Facebook. With nearly 5,000 "friends," the four-star general is updating his status straight from the battlefield – something unheard of in past conflicts.

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Filed under: Ashton Kutcher • Twitter
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