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February 28, 2008
One Starbucks still twinkling in the night
Posted: 12:49 PM ET

After the plethora of publicity over Starbucks closing every store in the country for three hours the other night, I want to add my own little postscript:

Not every Starbucks was closed!

That’s right; you heard it here first.

Starbucks Coffee

Supposedly, every store in the ubiquitous chain shut down for a special training session in how to make sure customers enjoy the full “Starbucks experience,” including “the art of espresso.” But no such shutdown happened at the Starbucks in Boston Logan Airport’s Terminal A.

I know that because I was there. It was 7:30pm Monday night, two hours into the alleged 100 percent Starbucks shutdown.

I had wandered over to the Starbucks after getting off a plane and saw a woman behind the counter appearing to be working. I was beyond shocked.

I asked her if she was indeed open for business, and she most courteously replied, “Of course.” I then asked her why she wasn’t closed like all the other Starbucks in the United States of America, and she looked at me like I’d been drinking too much sangria at Chili’s.

She then asked me if I wanted any coffee. I’m not a coffee drinker, (I do like Starbucks desserts) but I almost got one anyway just for the novelty of being perhaps the only Starbucks customer in the nation during that three hour period.

But alas, it was late at night, and I was in a rush, still having to rent a car and drive to Providence, Rhode Island for a story I was covering. So I said no thanks, and the woman behind the counter wished me a good night, smiling at the guy she thought was trying to pull her leg.

Well, after I related this story to my friends at 360, one of our fine co-workers David Reisner, presented me with some research showing there were exceptions.

You see, Starbucks owns most of its stores, but others are franchises. Many of those Starbucks indeed stayed open, although they are supposed to have their training at a later date.

So next time I stop into Logan Airport, I’ll find that kind Starbucks worker behind the counter, and find out if she’s heard that she, too, will be ultimately be part of a training session in the “Starbucks experience,” which turned into a mega public relations event.

- Gary Tuchman/360° Correspondent

6 Comments
Filed under: Gary Tuchman
6 Comments
Kimberly Miller, Hiram, Ohio   February 28th, 2008 1:00 pm ET

Gary,

I hate to tell you this, but the Starbucks at airports and on the turnpike are not actually run by Starbucks. Many of them are owned by companies such as HMS Host (which runs the Starbucks on the OH and PA Turnpike, as well as the Starbucks at the Cleveland-Hopkins Airport). The baristas are certified, but don’t get any of the benefits of the “Starbucks experience”.

And if you hate coffee you should try their hot chocolate–it’s amazing! =)

Cindy   February 28th, 2008 1:18 pm ET

Gary,
I hadn’t even heard about the supposed closings for training. But I do know that the Starbucks here in Conyers was open…guess they didn’t get the memo either! LOL

Cynthia, Covington, Ga.

Debbie, Denham Springs, LA   February 28th, 2008 2:10 pm ET

You can’t throw a rock and not hit a Starbucks in this country. And unless the “Starbucks” experience includes a manicure and a free copy of “The Onion”, I don’t need it.

Holly, LA   February 28th, 2008 2:18 pm ET

You have to love franchise owner’s, they do whatever the hell they want! (from a former “franchisor” who gave up trying to make them stay in line!)

Sharon from Indy   February 28th, 2008 6:27 pm ET

In Hattiesburg, Mississippi, the two Starbucks cafes closed for the “Starbucks experience-training.” At this point, I would be happy if they just got my order correct.

I appreciate the Starbucks in airports (or franchises) because of facing the marathon of long waits for takeoffs, unexpected canceled flights, and damaged luggage, the closest thing I can get to a “drink” is usually a Starbucks coffee.

What would happen if McDonald’s closed for one day? Mothers with small children would rebel. I mean, if you can’t take your children to playland, the world would end, at least for the afternoon.

Say safe Gary.

Chris, Bozeman,MT   February 28th, 2008 8:45 pm ET

Gary,

First of all, I can’t tell you how glad I am that this issue is finally getting national attention, I think the source of the confusion is that people (including yourself) can’t identify the two kinds of Starbucks: REAL and FAKE.

I work as a barrista for a Barnes & Noble Cafe. Our 10′ sign in the window says “Starbucks,” and our menu has a limited selection of Starbucks’s drinks. However, I am a Barnes & Noble employee. Barnes & Noble has worked out a deal with Starbucks on a corprate level. I have never recieved Starbucks training, I use sub-Starbucks-standard espresso machines, and the public never knows the difference. We don’t sell Starbucks food, we don’t have free internet, and we also don’t accept Starbucks giftcards. Most importantly, I did not recieve any training to correspond with “the art of espresso” promotion.

It’s very frustrating to work in a Fake Starbucks in a small town. The closest Real Starbucks is 100 miles away. Often times people come into my store with giftcards and complaints that they can’t spend them. I also get yelled at because the espresso machine I use is not as fancy as the one at a Real Starbucks. In your case, Gary, the Fake Starbucks at your airport did not close for training.

For future refrence, there are ways of spotting fake Starbucks. Look for a circular logo around the Starbucks logo. If it reads “Now Serving Starbucks Coffee” chances are that you have found yourself a Fake Starbucks. BEWARE!!!

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